Media Buyer - Paid Ads Specialist Job at Somewhere, Latin America

dEhiejdxbFRlNWhnVHUvZVdrcmM0QnY1clE9PQ==
  • Somewhere
  • Latin America

Job Description

Media Buyer – Paid Ads Specialist (Google + Meta)

Location: 100% Remote (LATAM & South Africa only)
Employment Type: Independent Contractor Agreement
Compensation: $2,500 – $3,500 USD per month (based on experience)
Schedule: Full-Time | Must work EST/EDT business hours

About the Role

We are seeking a highly skilled and self-sufficient Media Buyer – Paid Ads Specialist to drive lead generation and patient acquisition through paid advertising campaigns.

This is more than a campaign management role. The ideal candidate will focus on generating qualified leads that convert into booked discovery visits, not simply increasing form submissions. You will work closely with the marketing team to plan, launch, track, and optimize campaigns across Google and Meta platforms while ensuring accurate attribution and funnel performance.

Key Responsibilities

Campaign Strategy & Management

  • Plan, launch, and manage paid advertising campaigns across:
    • Google Ads
    • Meta Ads (Facebook & Instagram)
  • Continuously optimize campaigns based on performance data and conversion outcomes
  • Conduct ongoing testing to improve lead quality and reduce acquisition costs

Tracking & Analytics

  • Independently build and manage tracking systems, including:
    • Google Tag Manager (GTM)
    • GA4
    • Meta Pixel + Conversions API (CAPI)
    • Google Ads conversion tracking
  • Develop and maintain a structured UTM tracking framework
  • Ensure accurate attribution across all paid media campaigns

Landing Pages & Funnel Optimization

  • Create and optimize landing pages and lead capture forms
  • Identify and troubleshoot funnel bottlenecks from:
    • Ad → Lead → Booked Appointment → Show Rate
  • Improve conversion rates through data-driven optimizations

Performance Reporting

  • Monitor campaign performance daily
  • Deliver clear, actionable reports tied to business outcomes
  • Provide strategic recommendations based on campaign insights and trends

Requirements

  • Proven experience managing Google Ads and Meta Ads campaigns for lead generation in service-based businesses
  • Strong hands-on experience with:
    • Google Tag Manager
    • GA4
    • Meta Pixel & Conversions API (CAPI)
  • Ability to independently implement and manage tracking systems without relying on developers
  • Strong understanding of:
    • Lead quality vs. lead volume
    • Conversion-focused optimization
    • Full-funnel performance analysis
  • Excellent English communication skills (written and verbal)
  • Highly analytical, organized, and detail-oriented

Preferred Qualifications

  • Experience with GoHighLevel
  • Familiarity with Looker Studio dashboards
  • Experience tracking booked appointments and consultations
  • Background in healthcare, wellness, or local service-based businesses

This Role May Not Be a Fit If

  • Your experience is primarily in e-commerce advertising
  • You focus mainly on CTR, CPC, or CPM instead of conversion outcomes

Job Tags

Full time, For contractors, Local area, Remote work

Similar Jobs

Confidential

Phlebotomist Job at Confidential

 ...Every other Holiday, they would take a day off during the week for every weekend...  ...various assigned duties, trouble shooting, training and making work flow recommendations....  ...High School diploma or equivalent or Phlebotomy Certification Minimum 1 year of experience... 

Machtrans LLC

Delivery Driver - $21.50 / hour Job at Machtrans LLC

 ...Bonuses ~ Tuition reimbursement ~401K Plan ~ Access to discounted fast turn around child care services ~ Access to same or next day pay of earned wages ~ Opportunities for advancement ~ Be part of a local business that is making a positive impact on the community... 

New York Road Runners

Athletes with Disabilities Coordinator Job at New York Road Runners

 ...is to build healthier lives and stronger communities through the transformative power of running.NYRRs year-round offerings of races, community events, programs, and training resources provide hundreds of thousands of people with the motivation, know-how, and... 

2K

3D Character Artist Job at 2K

 ...We are looking for an exceptionally skilled 3D Character Artist (Temporary) to join the team that specializes in 3D scanning and performance...  ...with a forward-looking goal of delivering industry-leading animation Assist the lead artist with QC-ing the character build... 

Domino's Franchise

Delivery Driver - 3514 Nostrand Ave Job at Domino's Franchise

 ...'s Pizza - from fresh out of the oven to the customer's door - our drivers make it happen. Money!Our delivery experts are paid cash daily from earned tips and mileage reimbursement. That is money in your pocket every night! Delivery Experts will earn a basehourly...